Younger individuals are in pursuit of a form of spirituality: Bible sales in the UK have achieved a record high.

 The increase in sales during 2025 is linked to a rise in church attendance in England and Wales, according to research findings.

For Christian booksellers, positive news regarding Bible sales has been scarce. However, recent retail statistics indicate a resurgence.

In 2025, Bible sales in the UK reached an unprecedented level, soaring by 134% since 2019 – the highest recorded since data collection began – as per industry analysis. Last year, the total sales of Bibles in the UK amounted to £6.3 million, which is £3.61 million higher than the sales figures from 2019.

This sudden surge in interest has prompted booksellers and scholars to ponder significant questions, such as the origins of these newly inquisitive readers and whether their interest is driven by faith or by contemporary influences, particularly social media personalities, who may be guiding them towards the teachings of the Bible.

"We have observed an influx of individuals approaching the Bible for the first time," states Aude Pasquier, the retail sales director at Church House bookshop located near Westminster Abbey.

"These individuals lack any Christian upbringing. They do not have a foundation from their parents or educational institutions, unlike most individuals from previous generations.

It is predominantly younger individuals who are in search of some form of spirituality – they are eager to gain a deeper understanding of the world and themselves," she remarked.

Steve Barnet, the proprietor of St Andrews bookshop in Buckinghamshire, asserts that this quest for spirituality is guiding some young people towards figures like Jordan Peterson – the conservative Canadian influencer – ultimately leading them to religious texts such as the Bible.

"[Peterson] does not identify as a Christian, yet many individuals are embarking on a spiritual journey through him. Some are finding their way to church, while others are exploring different paths. Some are arriving at a positive destination. I would consider finding oneself as a Christian in church to be a favorable outcome."